New technology boosts local swimming

Larkfield Leisure Centre is seeing a resurgence in swimming after becoming the first pool in Kent to offer fitness tracking technology for swimmers.

tmactive, which runs the centre on behalf of Tonbridge and Malling Borough Council, installed the awarding-winning SWIMTAG technology at both Larkfield Leisure Centre and Tonbridge Swimming Pool. Like a Fitbit for the pool, the wristband allows swimmers to track their training in the pool from calories burned and distance swum to personal bests.

More than 400 customers regularly use the fitness tracker, notching up an impressive 5,945 swims and a total distance of 7,021km between them. In total, users of SWIMTAG have spent 161 days and three hours in the pool with the average swim lasting 32 minutes.

The technology also allows swimmers to take part in a wide range of challenges to help keep them motivated, as Sarah King, a tmactive trustee and mother of two from Mereworth testifies.

“I enjoy swimming but it can get a bit monotonous. An old school friend who lives in Ashford had posted her plans to swim the distance of the English Channel for charity. I’d heard about SWIMTAG and discovered that you could sign up to swim a lake, river, estuary, channel, sea or ocean anywhere in the world. I found the English Channel, signed up and became a virtual swim buddy for my friend.”

The friends motivated and supported each other over the next eight weeks during which time Sarah spent 18 hours in the pool swimming a total of 1,408 lengths. The 47 year old also burned 8,951 calories. And now she is hooked.

“Taking part in the SWIMTAG challenge has certainly helped improve my fitness and flexibility and stopped any backache. Swimming is a great stress reliever and I feel much more toned in my core area and around my waist and I’ve also shed the half a stone I wanted to lose. The challenge feature and having a friend to compete against motivated me to swim as much as I could in a week.

“I love the graphics which show how far you have progressed across a stretch of a water, the number of lengths you’ve done, your stroke type and speed. Wearing SWIMTAG has made me chat to other users at the end of my swim, so it has made the pool much more sociable for me,” she says.

Since completing her 22-mile English Channel swim, Sarah has swum the distance of the Bristol Channel (11 miles) and signed up to a number of competitions including a ‘500m of any stroke’ challenge with fellow Larkfield swimmers and a UK-wide Swimmers Mile event.

“You can see a list of the other people you are competing against, their profile photos and which leisure centres they are swimming at across the UK.”

Larkfield Leisure Centre and Tonbridge Swimming Pool both feature the SWIMTAG lane displays which allow swimmers to get feedback on their swim while in the water. Swimmers just raise their wristband to the screen at the end of the lane to display all of their data.

For more information, please visit www.tmactive.co.uk

News for Current SWIMTAG Operators - Pool Battles

Due to popular demand we are pleased to announce we will soon be adding Team Challenges to the website, these will allow swimmers to team up and take on even bigger swim challenges as a team. In addition to this we will also be allowing you to take on another pool in a team challenge that we will be calling a Pool Battle!
Pool Battles will work in a same way as a team challenge where each team represents a pool, there will be a limited number of places available on each team and as soon as all teams have enough swimmers the battle begins, first team across the finish line wins the battle!
The updates will be available on your operator accounts before Christmas and we will be looking for good ideas for new routes to add to the website so get in touch and let us know what you think.

 

News for Current SWIMTAG Operators - Commonwealth Games Swim

Gold Coast from 4th - 15th April 2018.
In the run up to the 2016 Olympics, we created the "Swim Rio" Challenge and over 1600 SWIMTAG users entered. With the Commonwealth Games only a few months away, we've set up a similar swim, starting at the Carrara Stadium (where the athletics will be held) and finishing at the Gold Coast Aquatic Centre. The total distance is just over 16km.
We're holding this challenge back (to ensure that nobody is able to complete it prior to it being launched) and we're recommending that you run the challenge from 1st - March until 4th April, which is the date of the opening ceremony (although the dates are not set in stone so the challenge can be done earlier or later if required).
We hope the challenge will give you a great opportunity to engage with your swimmers in the run up to the Commonwealth Games! Because the challenge hasn't been loaded on to the website, you won't see it on the list of challenges in the SWIMTAG Operator Panel. If you would like the challenge to be set up at you pool(s) please email This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Westwoods Lead the Way in Charity Challenges

After two successful challenges in aid of Maggie's Cancer Caring Centres, which raised £6000 and £7500, they are now raising funds for Chest Heart and Stroke Scotland (CHSS) with a 15km virtual swim between Edinburgh's three main hospitals, with the cash raised going to fund stroke rehabilitation nurses at the CHSS rehabilitation centre.
Staff and members from Westwoods have already been featured in the Edinburgh Evening News and 31 people have already registered to take part in the challenge.
Business Development Manager at 222 Sports Colin Scott said "The team at Westwoods have been fantastic at using the SWIMTAG Challenge feature to get more people swimming more often. They run lots of fun challenges throughout the year, but they also take time to try and support local charities which is even better".

Ross Whittaker, Duty Manager at Westwoods said "The support offered by the team at 222 Sports is fantastic. They are happy to map out any route we ask them to and they really help us to make the most out of SWIMTAG's features. When a challenge is set up, emails and notifications go out to all of our SWIMTAG users automatically, which means that all we need to do is back it up with a littlie bit of social media and in house promotion to ensure the challenge is a success. It makes the whole process really easy and it gives us a great opportunity to generate positive PR for the club".

 

SWIMTAG Comes to Hambleton

Hambleton Leisure in North Yorkshire have installed SWIMTAG at all four of their swimming pools.

SWIMTAG will be available to users from 1st November at Bedale Leisure Centre, Thirsk And Sowerby Leisure Centre and Stokesley Leisure Centre. Hambleton Leisure Centre in Northallerton which is currently undergoing a significant refurbishment, will also have SWIMTAG available when the pool area reopens in a couple of months time.

Business Development Manager Colin Scott said "We are delighted that Hambleton Leisure have chosen SWIMTAG for all four of their pools. With the refurbishment of Hambleton Leisure Centre also happening at the same time, you can see how hard they are working to get more people active and we look forward to helping them increase the number of swimmers using their pools. The teams at all the sites were very enthusiastic and excited about the impeding launch of SWIMTAG so I'm sure they'll be great at promoting it's use to users across the district."

 

  info (@) 222sports.co.uk

  +44(0)1225 282 117

  222 Sports Limited, Level 5, The Old Malthouse, Clarence Street, Bath BA1 5NS United Kingdom

 @swimtag

  seeyourswim

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