SWIMTAG signs up Varioplay as Distributor & Installs at 3 Dutch Sites

Varioplay

We are delighted to announce our new distributor Varioplay for SWIMTAG in Belgium, the Netherlands an Luxembourg (Benelux). 

. At the beginning of September we installed SWIMTAG into 3 beautiful pools operated by Optisport who operate 350 sites in 75 municipalities in the Netherlands and Belgium. The installations were fully supported by the KNZB (Royal Dutch Swimming Federation) who are national governing body for Swimming in The Netherlands acting as a partner to Optisport.

The initial installation sites for Optisport include Sloterparkbad in Amsterdam, Veenweidebad in Mijdrecht and Sportboulevard in Dordrecht. The sites have installed Club SWIMTAG hardware, Lane Displays and digital signage screens to promote the live leader boards, competitions and challenges.

222 Sports Managing Director Kieran Sloyan said “As leading organisations we are delighted to be working with both Varioplay and the KNZB in The Netherlands. Optisport are forward thinking and proactive operator and we believe the first installations in The Netherlands will demonstrate the positive impact SWIMTAG has on motivating swimmers and increasing pool usage.”

Universities Take on SWIMTAG

SWIMTAG has been installed within the Sports Centres the University of Birmingham and the University of East Anglia.

Both sites have large 50m pools and give access to members of the public as well as staff and students.

The University of Birmingham have invested a total of £55m in their new centre which opened in time for the start of the new University year.

UEA's Sportspark was opened in 2001 and it's Olympic pool is named after the famous Turkey Farmer Bernard Matthews who contributed to the cost of it's construction.

222 Sports Business Development Manager Colin Scott said "We are delighted to have two more prestigious universities using our technology. They join a number of other universities such as University College Dublin, The University Of Sheffield, De Montford and Oxford Brookes, who successfully use SWIMTAG to inspire students and community members alike to swim more. Usage at both sites has been great with the University of Birmingham in particular looking like they are going to become one of our busiest sites".

SWIMTAG Comes to Exe Valley

Exe Valley Leisure Centre

SWIMTAG was installed at Exe Valley Leisure Centre in Tiverton on 1st September.

The centre, run by Mid Devon Leisure also installed a customised SWIMTAG totem at reception which displays SWIMTAG leaderboards and competition and challenge results, and our new lane displays which give users live feedback, tracking their number of lengths and pace while they are still in the water.

222 Sports Managing Director Kieran Sloyan said "The usage at Exe Valley has been great in the first couple of weeks and shows the additional benefit you can get when you install a totem display at reception along with our lane displays. the additional products make SWIMTAG much more visible and as a result, a higher number of users give it a try".

SWIMTAG Comes to Crewe

Crewe Lifestyle Centre, run by Everybody Sport and Recreation in partnership with Cheshire East District Council have installed SWIMTAG in their fantastic 25m x 8 lane pool in the town centre.

Crewe Lifestyle Centre was opened in the spring of 2016 and has some incredible facilities including a 100 station gym, fitness studio and sports hall. It's also a community hub, housing library facilities and community hub.

222 Sports Business Development Manager Colin Scott said "We're delighted to partner with Everybody Sport and Recreation for the first time at Crewe Lifestyle Centre. They have a fantastic facility with a really enthusiastic team who were all keen to give SWIMTAG a try. I'm sure the members will be equally keen to give it a go when SWIMTAG is officially launched on 1st September".

SWIMTAG Goes Into Two New Virgin Active Sites

Virgin Active have installed SWIMTAG into two new sites in the capital.

VA Chiswick Park and VA West London both saw the installation of SWIMTAG on 5th July with the teams at both sites keen to give the wristbands a try!

Virgin users benefit frim SWIMTAG's integration to the Technogym Wellness Cloud, so as well as using all of SWIMTAG's great features then can upload their swims to their mywellness.com account.

The installations brings the total number of Virgin Active sites using SWIMTAG up to 14.

  info (@) 222sports.co.uk

  +44(0)1225 282 117

  222 Sports Limited, Studio Number 26, Glove Factory Studios, 1 Brook Lane, Holt, Trowbridge, Wiltshire, BA14 6RL United Kingdom

 @swimtag

  seeyourswim

14
Aug2018

ACTIVATE WRISTBANDS WITH YOUR MOBILE...

New Feature Alert: You can now use the SWIMTAG mobile app to activate a wristband. On the...

07
Aug2018

MR PELE CLOCKS UP TWELFTH...

Mr Pele, aged 53, is a regular swimmer at West Bromwich Leisure Centre and, in the last...

25
Jun2018

SWIMTAG LAUNCHES WEEKLY MASS PARTICIPATION...

After two years in development with operator partner, Places for People Leisure (PfPL), 222 Sports, creator of...

19
Jun2018

SWIMTAG PARTNERS WITH REFERALL TO...

SWIMTAG, the world’s leading platform for pool operators keen to motivate and support swimmers, has teamed up...

30
May2018

First Installation In Czech Republic

We are very pleased to announce our first system installed in the Czech Republic this week. AC...

24
Apr2018

More than 1,100 swimmer participate...

SWIMTAG’S, cloud-based pool challenge attracted 1187 participants, across more than 200 pools in the build up to...

23
Apr2018

Wakefield gets SWIMTAG at 3rd...

Following previous SWIMTAG installations at Normanton Swimming Pool and Featherstone Sports Complex, Wakefield Council have now installed...

26
Mar2018

WV ACTIVE Joins the SWIMTAG...

The City of Wolverhampton Council has invested in Club SWIMTAG systems and lane displays to enhance its...

19
Mar2018

SWIMTAG partners with Swimathon to...

SWIMTAG have teamed up with Swimathon to help encourage its user network to participation in the world’s...

14
Mar2019

SWIMTAG exhibiting at Elevate 2018

The SWIMTAG Team will be exhibiting at Elevate in the Excel London on the 9th and 10th...

14
Feb2018

tmactive first to engage new...

TMActive pool users in Kent have been enjoying a friendly inter-pool battle, thanks to new features developed...

02
Jan2018

Team Battles and Pool Battles...

We’re pleased to announce an exciting development in the SWIMTAG Challenge Feature. As anyone who is familiar with...

22
Dec2017

SWIMTAG Returns to Active Net

SWIMTAG will be returning to Active Net in 2018 for our second year. The two day networking...

12
Dec2017

Ciaran Hanks Completes His SWIMTAG...

11 years old Ciaran Hanks is an inspiration. On Friday, December 8, Ciaran donned his googles, entered...

11
Dec2017

SWIMTAG Strengthens Foothold In Norway

SWIMTAG has completed its 13th installation in Norway through its Nordic distribution partner, SWIMTAG Nordic AS. The most...

06
Dec2017

New technology boosts local swimming

Larkfield Leisure Centre is seeing a resurgence in swimming after becoming the first pool in Kent to...

30
Nov2017

News for Current SWIMTAG Operators...

Due to popular demand we are pleased to announce we will soon be adding Team Challenges to...

21
Nov2017

News for Current SWIMTAG Operators...

Gold Coast from 4th - 15th April 2018.In the run up to the 2016 Olympics, we created...

31
Oct2017

Westwoods Lead the Way in...

After two successful challenges in aid of Maggie's Cancer Caring Centres, which raised £6000 and £7500, they...

23
Oct2017

SWIMTAG Comes to Hambleton

Hambleton Leisure in North Yorkshire have installed SWIMTAG at all four of their swimming pools. SWIMTAG will be...

«
»