Glen Heidke

Head of Swimming - Virgin Active

Virgin Active currently utilizes SWIMTAG in thirteen of our UK clubs. What attracted Virgin Active to SWIMTAG was its innovative approach to Swim - this very much in synergy with Virgin Active's core product values.

The clear passion and enthusiasm of Kieran and his team was also key to Virgin Active working with SWIMTAG - they believe in their product and the benefits it provides Virgin Active members. SWIMTAG is a valuable addition to Virgin Active pools as it is a cutting edge offering for our swimming members.

It is easy to use, easy to track performance and the level of follow up service provided by SWIMTAG is second to none. As a regular user of SWIMTAG myself, I recommend it both on a professional and personal level.

Susan Rossetto

Group Health and Wellbeing Manager - Places for People Leisure

SWIMTAG enables us as a pool provider to get more people, more active, more often and gives us accurate reports on usage. It measures duration in the pool, frequency of swims and many more key performance indicators that are valuable for commissioners.

SWIMTAG users are motivated to achieve key targets and are supported along the way by our fitness staff and encouraged by other SWIMTAG users as they become part of an active community both in the pool and online too.

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Gary Littlejohn

General Manager - Tonbridge Swimming Pool

In our industry we buy lots of products to boost income or aid retention, but I have found few that have had the same impact as SWIMTAG. It has generated real interest from our members and in the first 6 months we had over 200 people register and using the wristbands as part of their fitness programme. It has also produced new members through our introductory trials.

I can’t speak highly enough of the support we receive from 222 Sports. They really believe in their product and do all they can to help us operators succeed. They help with install, put together challenges and issue invites and are always looking to improve and update the experience for swimmers. They are happy to visit site at any time to help get the customer experience right.

SWIMTAG has helped revitalise fitness swimming at our site and I can highly recommend it to any pool operator.

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Thomas McCowan

Inverclyde Leisure

Inverclyde Leisure became the first local authority in Scotland to have SWIMTAG installed which generated a lot of excitement from both staff and customers alike resulting in our Active Swim memberships rising by 39.39% since SWIMTAG was introduced in April 2015 at the Waterfront Leisure Complex.

As well as the different features such as recording of lengths, time of swim etc. a really popular feature is the swim challenges already set up for customers which keeps them motivated and drives them to swim for longer and more often.

In the 18 months we have had great feedback from our customers regarding the online help that they have received.

Inverclyde Leisure would highly recommend SWIMTAG as a product and also Colin and the team who have been extremely professional, responsive and proactive in ensuring our needs have been met.

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Wendy Wallace

Director Westwoods Health Club

When we first heard about SWIMTAG, we were very excited by the concept, because we felt that it would bring the customer service levels offered to our swimmers, up to the very high levels we were already offering to our gym and class users.

We became the first pool in Scotland to install it and the feedback from the members was fantastic. The competitions and challenges reinvigorated our swimmers and the support we received from SWIMTAG was first class, particularly when they helped us set up a sponsored "Swim the Forth" challenge, which helped us raise over £6,000 for a local cancer charity.

SWIMTAG gave our sales team a great new USP and it helped them convert lots of prospects who were excited by the idea of being able to track their swim during the sales tour. At the same time, retention of our "Swim Only" members also improved in the year after SWIMTAG was installed, due to it's popularity.

Over 3 years later, members still have the same enthusiasm for SWIMTAG, with the Swim Rio Challenge and the Loch Ness swim proving as popular as ever and I would recommend it to any pool looking to get more people swimming more often!

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Paul Soderman

Leisure Programming Officer - Darlington Borough Council

We first installed SWIMTAG as part of a pilot project which was partly funded by the ASA, so we had the kit in our pool for a year before we had to make a decision on whether to purchase it or not. Once we saw the benefits and heard the feedback, keeping it was an absolute no-brainer and we had no hesitation in making it a permanent feature.

We have hundreds of members who use SWIMTAG regularly, many on a daily basis and they really love the stats that the website gives them. From a business point of view, we include the use of SWIMTAG within the cost of a membership, so it makes that membership all the more attractive and really adds to our offering. We also charge a small fee for non-members who wish to use SWIMTAG, which helps to generate additional income.

It really does help to get more people in the pool, so I would recommend SWIMTAG, not just to local authorities like us, but to all pools who are looking to offer more to their swimmers.

  info (@) 222sports.co.uk

  +44(0)1225 282 117

  222 Sports Limited, Level 5, The Old Malthouse, Clarence Street, Bath BA1 5NS United Kingdom

 @swimtag

  seeyourswim

12
Dec2017

Ciaran Hanks Completes His SWIMTAG...

11 years old Ciaran Hanks is an inspiration. On Friday, December 8, Ciaran donned his googles, entered...

11
Dec2017

SWIMTAG Strengthens Foothold In Norway

SWIMTAG has completed its 13th installation in Norway through its Nordic distribution partner, SWIMTAG Nordic AS. The most...

06
Dec2017

New technology boosts local swimming

Larkfield Leisure Centre is seeing a resurgence in swimming after becoming the first pool in Kent to...

30
Nov2017

News for Current SWIMTAG Operators...

Due to popular demand we are pleased to announce we will soon be adding Team Challenges to...

21
Nov2017

News for Current SWIMTAG Operators...

Gold Coast from 4th - 15th April 2018.In the run up to the 2016 Olympics, we created...

31
Oct2017

Westwoods Lead the Way in...

After two successful challenges in aid of Maggie's Cancer Caring Centres, which raised £6000 and £7500, they...

23
Oct2017

SWIMTAG Comes to Hambleton

Hambleton Leisure in North Yorkshire have installed SWIMTAG at all four of their swimming pools. SWIMTAG will be...

29
Sep2017

SWIMTAG signs up Varioplay as...

We are delighted to announce our new distributor Varioplay for SWIMTAG in Belgium, the Netherlands an Luxembourg...

20
Sep2017

Universities Take on SWIMTAG

SWIMTAG has been installed within the Sports Centres the University of Birmingham and the University of East...

01
Sep2017

SWIMTAG Comes to Exe Valley...

SWIMTAG was installed at Exe Valley Leisure Centre in Tiverton on 1st September. The centre, run by Mid...

24
Aug2017

SWIMTAG Comes to Crewe

Crewe Lifestyle Centre, run by Everybody Sport and Recreation in partnership with Cheshire East District Council have...

09
Aug2017

SWIMTAG Goes Into Two New...

Virgin Active have installed SWIMTAG into two new sites in the capital. VA Chiswick Park and VA West...

06
May2017

New Operator Monthly Emails

The monthly operator emails are now live! Bringing you key pool stats straight to your...

25
May2017

Maidstone Leisure Centre

Maidstone Leisure Centre today because the fourth site run by Serco to install SWIMTAG technology for their...

24
May2017

SWIMTAG Installation at Sparkhill Pool...

SWIMTAG was installed at the brand new £7.5m Sparkhill Pool and Fitness Centre in Birmingham, in preparation...

10
May2017

Elevate 2017

The SWIMTAG team were exhibiting at Elevate 2017 on the 10th/11th May at the ExCeL...

08
May2017

Romsey Rapids

Places for people Leisure have added SWIMTAG to Romsey Rapids pool following their takeover of the management...

02
May2017

Hola Barcelona!

The SWIMTAG team are excited to announce a new site in Barcelona, Can Caralleu is home to...

25
Apr2017

Installation at Four Epping Forest...

SWIMTAG will now be available at four new leisure centres in Epping Forest after installations took place...

01
Apr2017

Everyone Active Embraces SWIMTAG

In April 2017 Everyone Active took over the running of three East Hants Leisure Centres (Taro LC,...

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